A practical guide for a successful mobile app launch.
Why it exists
Most app launches do not fail on launch day. They fail in the four weeks before it — the store listing written in a rush, the analytics that were never wired up, the support inbox nobody owns.
I wrote this guide after shipping and re-shipping mobile products, and after watching good apps land quietly because the boring work was skipped. It is the checklist I actually use.
It is deliberately unglamorous: what to prepare, in what order, and what to watch once real people start using the thing you built.
What's inside
—A pre-launch checklist across product, store listing, analytics and support
—A launch timeline from 4-6 weeks out to 4 weeks after
—App store listing prompts — title, subtitle, screenshots, description
—The instrumentation to have live before day one
—A launch-week comms sequence you can copy
—A first-30-days review template so you learn from the launch
Who it's for
—Solo builders and small teams shipping their first mobile app
—Product managers who inherited a launch with no playbook
—Founders who want a launch that keeps compounding after week one
